Artificial intelligence will probably change everything we do in marketing and advertising, but not in the way we think. The truth is that if used correctly, RPA software and intelligent machine learning can give companies and agencies the power to provide extraordinary experiences for customers. The sort of campaigns that move the customer on an emotional level.
After all, that is the key to a loyal customer base. The people who come back again and again because they know on a gut level that a business understands them. Steve Jobs saw this after a calligraphy class inspired his design for the iconic mac pc fonts. Creativity and intelligent automation appear like the furthest ideas from one another, but in fact, they are intrinsically connected.
We are currently drowning in a sea of data. This data contains useful details about consumer preferences, their loves, and dislikes. The key to creating something that consumers truly want. Even giants, such as holding companies dedicate a massive amount of resources to crunching the figures.
Combining AI with creativity can open up a whole new field of marketing and advertising. There are three ways this can take shape, and they are all interconnected.
Targeted Experiences – when you add AI to the marketing mix, it opens up a whole fresh category in the funnel. This means curated encounters for every different type of customer in the market. Capturing Millenials and Baby Boomers with the same marketing campaign, using powerful messaging that charm to each mixed group. This is not the stuff of tomorrow. Many agencies already are deploying AI technologies with their benefit and making innovative that works over the plank. According to Entrepreneur, AI can help companies target clients more and place spending budget dollars where they belong accurately.
Tighter Budgets – talking about dollars, the analytical power of AI software shall help resolve one of the most age-old problems in advertising. Funding promotions that deliver in help and ROI businesses take measured risks that pay off. Marketing and inventive desires the budgets to end up being higher, and businesses wish to cut costs. There is absolutely no “right” or “incorrect” party here. A big part of marketing is mistake and trial, but which means wasted money. Nevertheless, when organizations and businesses use smart machine learning software to investigate customer data, a complete large amount of the guesswork is out the window. This creates a positive responses loop, where cash can stream to the tasks that require it and build richer advertising experiences.
A Relationship of Creative and Data – any marketing manager worthy of their salt knows that the best creative is made possible by data and analytics. Machine learning algorithms are making this symbiotic loop stronger. They perform elaborate functions without slowing down the customer experience. This allows creative teams to get fast feedback, giving businesses time to change their approach and become agile. Instead of waiting for analysis to determine if a campaign is usually resonating, with MLA’s, companies can get results almost in real time.
Don Draper would have killed for the kind of value AI can add to creative. It’s a chance to leave the guesswork behind and make more impactful campaigns. Like it or not, advertising and marketing are just one of the many fields AI is going to change.
Article Source: Sasha Kogan