What Is an SSL Certificate and Why Is It Important for Your Business?

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SSL stands for Secure Sockets Coating and is vital to the protection of your website since it allows a secure connection between your server and an internet browser. This connection permits the protected transmission of info, between your site and your client for example. Google can be flagging all website right now, not e-commerce sites just, that don’t possess SSL certificates set up.

In the event that you haven’t paid very much focus on your website’s security, you are not alone. Many usually do not consider it until their site is hacked.

Listed below are our top 5 explanations why an SSL Certificate is very important to your business:

1. Google will flag your website as “Not Protected” which may prompt some to leave your site. People trust Google, and if Google is warning them, they’re going to leave your site and go to a competitor.

2. A sense of security – we’ve already seen security breaches this year, where sensitive information has been compromised. SSL encrypts information making the information you collect useless for anyone who doesn’t have the encryption key. When your prospects see your site is definitely secure, it builds trust in your brand.

3. Permits online payments – whether you’re planning on accepting payments online now, or sometime in the future, an SSL certificate is essential.

4. If you collect any information from website visitors (search bars, contact forms), then you are a target for cyber-criminals. Be proactive and protect visitors to your site.

5. Although it’s unconfirmed, there is a suggestion that Google will penalize non-secure sites regarding their SEO ranking. Whether or not this is built into Google’s algorithms, a visitor to a non-secure site may spend less time there, decreasing search rankings. Either way, it’s important.

6. SSL Protects Data – The core operates of associate degree SSL certificate is to shield server-client communication. On setting up SSL, just of information can be encrypted. In layman’s terms, the info is locked and may only become unlocked by the meant recipient (internet browser or server) as nobody else can possess the key to open up it. While coping with delicate data such as for example IDs, passwords, credit cards numbers, etc., SSL can help you drive back the mischievous army of skimmers and hackers. As the info is converted into the undecipherable file format by SSL, hacker’s abilities end up being an edgeless sword against the unsurpassable encryption technology of SSL certificates.

7. SSL Affirms Your Identity – The next primary task of an SSL certificate is to supply authentication to a website. Identity verification is among the most crucial aspects so far as web protection is concerned. There is absolutely no doubt on the subject of the known fact that the web is increasingly deceptive. In 2009, a man traveled 400 kilometers to meet up a girl he previously met on Facebook, and then discover that he had been duped by two men who backed a rival soccer team. However, not absolutely all such tales are funny. There were cases in which folks have lost thousands on fake websites. That’s where SSL certificate is necessary.

Not sure where to start?

1. Check with your website hosting company. There is a total annual fee, but some companies may provide an SSL Certificate complimentary as a part of their hosting package.

2. Google does not sell SSL certificates. Any third-party provider that claims this is not reputable.

Still, have questions? Reach out by posting a comment beneath or emailing us in [email protected] anytime.com.

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